Usually I record the shows I want to watch on the TV so that I am able to fast forward the commercials. However, the whole past week the great tennis tournament, the U.S. Open, was on and of course I wanted to watch the matches live; this means I am not able to fast forward the ads. Luckily, this time I did not mind watching it as the Febreze commercial in junction with the NFL came on and made me laugh.
Febreze came up with several ads with different situations regarding house hold pets and their odors. The ads feature NFL mascots pretending to be house hold pets. In the ad campaign they show them doing pet things and how Febreze would help remove the pet smell, such as wet pet odor. In the one that I liked the best, the mascots acting as pets are having a pool party and jumping into the pool demonstrating that wet pet smell. I believe that this ad is funny and does a good job of presenting the effectiveness of the product.
Moreover, the commercial advertises a Febreze product that removes the pet odor. The mascots are pretending to be the pets which I think is already kind of entertaining. Furthermore, since I am living with a little, smelly dog I know how annoying wet pets can get and how nasty they can smell. So this commercial addresses a necessity for any pet owner- a product eliminating the pet odor.
I believe it is clever and Febreze is being playful by replacing pets with the NFL mascots. It is appealing to wide range of people because they use a lot of mascots from different NFL teams in the same commercial. Most importantly the product targets men and not only women. Yes, men also go shopping and they pay a lot of attention when a mascot of their favorite team is a part of a commercial.
Furthermore, I believe that humor is the easiest way to be remembered. The ad is clever in its simplicity and appealing to a wide range of people.
Febreze was never specifically marketed before as a product that can be used against pet odors. The advertisement also drives attention to this segment by not only broadening the customer base but also the wide range for use of its product. And the subject matter of pet odors is a big problem that almost everyone can relate to. Febreze is taking this approach to get into the animal odor segment and it does it fairly well by staying in the memory of the audience.
Just being able to be connected to any parts of the NFL will make people look carefully and not fast forward. But since Febreze is one of the official sponsors it makes a lot of sense to take advantage of this. The ad is recognizable and it draws a lot of attention as most of the people recognize the mascots as football is the number one sport in America.
Last but not least, the application of Febreze is not only good for pet odors but also for the mascots costumes. It makes sense to advertise the product with the mascots as it is also applied for these costumes. I am sure anyone who has been next to a mascot or has smelled a costume after an evening of work also thinks that it is a great fit.
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