Being a college student you are always on the lookout for getting a beer. Most popular parties on campus are the ones with free beer. But would you consider picking up a hitchhiker with an ax and thinking of picking up a hitchhiker with a chainsaw for a Bud Light?
Yes, the commercial is a little bit extreme. I mean we are talking about an ax and chainsaw. But this makes it really funny and brings the point across fairly well. And what makes it even more appealing is that I can totally identify with the girl and you also probably know boys who actually would do stupid things like that for a beer. What I also enjoy is how the guy makes a case for picking up the hitchhikers and his lack of logic.
The ad cleverly uses something people are afraid to do and makes it a humorous event. It plays with the fear of picking up a murderer and it does it very well. Also the connection between the driver and the hitchhiker is supposed to demonstrate the strong connection between Bud Light drinkers.
I also think that their slogan “Always Worth It” goes very well with the ad. It basically implies that there are not many things you shouldn’t do to get a Bud Light. And it also poses the question of how far would you go to get a beer. So go ahead and decide for yourself how big your desire is.
No comments:
Post a Comment