How far would you go for beer?

Being a college student you are always on the lookout for getting a beer. Most popular parties on campus are the ones with free beer. But would you consider picking up a hitchhiker with an ax and thinking of picking up a hitchhiker with a chainsaw for a Bud Light?

Yes, the commercial is a little bit extreme. I mean we are talking about an ax and chainsaw. But this makes it really funny and brings the point across fairly well. And what makes it even more appealing is that I can totally identify with the girl and you also probably know boys who actually would do stupid things like that for a beer. What I also enjoy is how the guy makes a case for picking up the hitchhikers and his lack of logic.

The ad cleverly uses something people are afraid to do and makes it a humorous event. It plays with the fear of picking up a murderer and it does it very well. Also the connection between the driver and the hitchhiker is supposed to demonstrate the strong connection between Bud Light drinkers.


I also think that their slogan “Always Worth It” goes very well with the ad. It basically implies that there are not many things you shouldn’t do to get a Bud Light. And it also poses the question of how far would you go to get a beer. So go ahead and decide for yourself how big your desire is.

Go Women!

Being an athlete I have been exposed to many athletic products throughout my life. And so I grew to become a heavy user of the Nike products. I even swear on their tennis shoes- I would never play with a different shoe to tell you the truth. But as much as I like the company, sometimes I am not too fond of its marketing efforts. To me, its approach to sign the best athletes of each sport and just focus on them is not always the most effective one.

But when seeing the ad for Nikeplus, the collaboration of Nike and Apple for the Men vs. Women Challenge I got very excited. This ad is actually really good! There is a great idea behind it and it seems like the company is thinking about the bigger picture: how do we make people want to run and purchase our product.

Many of us work out, but most perceive running as boring. But this commercial does a great job of actually motivating to go run. I almost wanted to jump up and support the women’s team myself. Also the idea of starting a “Gender Challenge” is very clever as it creates a need for the product.


I also think that the Nike and Apple brands go really well together. The ad also shows the unique feature of the shoe with the Apple chip that updates the amount of miles you ran to your computer and it makes it exciting and wanting you to be a part of the game.

And even though Nike (of course) also uses it star athletes in this ad, this time it works out perfectly. I loved to see Roger Federer and some soccer players in the clip. And the scene with Eva Longoria and her husband Tony Parker is just so cute and funny. The ad is very appealing, fun and just makes me want to run and get the Nikeplus product! Go women!

Sharks Territory

The San Jose Sharks claim that their fans “bleed teal.” Since I know couple fans, I believe this is true. But how did they create such a strong brand and fan loyalty? I believe a reason for that is its great Integrated Marketing Communication.

Around town or at the arena, which is cleverly called “The Tank”, the city is tinted in teal. The image of the San Jose Sharks is easily recognizable, with faces of players on the sides of buses driving through the city and banners hanging on street lights, to a teal fire truck complete with shark fins on the sides and the top; the Sharks organization has utilized aspects of the city to promote the team and has been very successful and creative. Most importantly, the communication efforts are very integrated and work as a unified force. No matter where you see these promotions, the message is consistent in each ad, through the website, artwork on the tickets, billboards, or anything to do with the Sharks.

Even at the game after a fan has purchased tickets and is watching the game, the same brand is still being strongly promoted in the arena (Shark Tank) on the jumbo tron, or on an endless LCD screen that shows one of the shark fin logos swimming in virtual water around the entire arena. Not only the website, but all the advertising channels and the colors, the image, and the message all display that “This is Sharks Territory.”


http://sharks.nhl.com/index.html